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Uplers Job Description and Required Skills

 How would your day look like at Uplers?

Job Requirement:

Job Description:

You will be handling strategic SEO campaigns, where you will have to create and work on on-page, off-page, Local SEO, and technical SEO strategies.


Technical and On-Page 

  • Performs a thorough website evaluation to find any technical issues on the website using various tools, such as Screaming Frog, SEMrush, and AHREFs.
  • Manually finding out SEO technical issues that are not triggered by SEO tools.
  • Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience.
  • Performs intent-based keyword research to optimize different types of website pages.
  • Creating metadata based on industry standards.
  • Content audit focusing on keyword gap and content structuring.
  • E-commerce website audit for content duplication, product page inventory monitoring, reducing traffic drop, canonical tags &, etc.
  • Should have worked on 15+ campaigns focusing towords on-page SEO.


Off-page & Local SEO

  • Builds authoritative link-building strategies to enhance the backlink profile of the website.
  • Should have worked extensively on guest blogging link-building.
  • NAP consistent link building to enhance local visibility.
  • Should have worked on influencer link-building, brand link-building, and product review link-building & Guest blogging.


Functional & Communication

  • Have experience in training team members.
  • Clearly communicates ideas, solutions, challenges, and results to the client in a timely manner.
  • Manages client's expectations in terms of website organic performance and business growth.
  • Should be good in both email and call communication.
  • Task & ETA management.
  • Coordinates with cross-team to improve website performance.


Strategy & Performance

  • Analyze the website and define a strategy to improve the website's organic traffic.
  • Brainstorms for new SEO tactics and analyzes search algorithms to create new and creative growth strategies.
  • Creates and introduces strategies based on the client's goals based on the business's niche.
  • Defines KPIs every six months and devises a strategy to achieve them.
  • Monitors and tracks project progress and proactively handles any issues that arise.
  • Strategizing SEO to get more conversions to the website.

Reporting:

  • Create website performance reports using Google Analytics and Search Console in Google Looker Studio.
  • Analysis of traffic drop and keyword drop.
  • Providing insightful findings into the report.
  • Custom reporting for e-commerce clients based on keyword, traffic, and customer acquisition.
  • Provide new strategies to improve the website's performance.
                                                                                                          Apply Now

Skills:

Google AnalyticsAhrefsKeyword ResearchLink-buildingOn Page SEOContent AuditE-CommerceMetadataReportingScreaming FrogSemrushStrategy

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