Skip to main content

Uplers Job Description and Required Skills

 How would your day look like at Uplers?

Job Requirement:

Job Description:

You will be handling strategic SEO campaigns, where you will have to create and work on on-page, off-page, Local SEO, and technical SEO strategies.


Technical and On-Page 

  • Performs a thorough website evaluation to find any technical issues on the website using various tools, such as Screaming Frog, SEMrush, and AHREFs.
  • Manually finding out SEO technical issues that are not triggered by SEO tools.
  • Provides various recommendations to improve the website structure, design, content, interlinking, and other factors to improve SEO score and user experience.
  • Performs intent-based keyword research to optimize different types of website pages.
  • Creating metadata based on industry standards.
  • Content audit focusing on keyword gap and content structuring.
  • E-commerce website audit for content duplication, product page inventory monitoring, reducing traffic drop, canonical tags &, etc.
  • Should have worked on 15+ campaigns focusing towords on-page SEO.


Off-page & Local SEO

  • Builds authoritative link-building strategies to enhance the backlink profile of the website.
  • Should have worked extensively on guest blogging link-building.
  • NAP consistent link building to enhance local visibility.
  • Should have worked on influencer link-building, brand link-building, and product review link-building & Guest blogging.


Functional & Communication

  • Have experience in training team members.
  • Clearly communicates ideas, solutions, challenges, and results to the client in a timely manner.
  • Manages client's expectations in terms of website organic performance and business growth.
  • Should be good in both email and call communication.
  • Task & ETA management.
  • Coordinates with cross-team to improve website performance.


Strategy & Performance

  • Analyze the website and define a strategy to improve the website's organic traffic.
  • Brainstorms for new SEO tactics and analyzes search algorithms to create new and creative growth strategies.
  • Creates and introduces strategies based on the client's goals based on the business's niche.
  • Defines KPIs every six months and devises a strategy to achieve them.
  • Monitors and tracks project progress and proactively handles any issues that arise.
  • Strategizing SEO to get more conversions to the website.

Reporting:

  • Create website performance reports using Google Analytics and Search Console in Google Looker Studio.
  • Analysis of traffic drop and keyword drop.
  • Providing insightful findings into the report.
  • Custom reporting for e-commerce clients based on keyword, traffic, and customer acquisition.
  • Provide new strategies to improve the website's performance.
                                                                                                          Apply Now

Skills:

Google AnalyticsAhrefsKeyword ResearchLink-buildingOn Page SEOContent AuditE-CommerceMetadataReportingScreaming FrogSemrushStrategy

Comments

Post a Comment

Popular posts from this blog

Site Speed and Optimization Techniques

  The Importance of Site Speed and Optimization Techniques Site speed is a critical factor in SEO and user experience. Faster websites tend to rank higher in search engine results pages (SERPs) and keep visitors engaged. Importance of Site Speed Improved User Experience: Fast-loading websites provide a better user experience, leading to increased engagement, lower bounce rates, and higher conversions. Higher Search Engine Rankings: Google and other search engines prioritize faster websites in their ranking algorithms. Increased Conversions: Studies have shown that even a slight delay in loading time can significantly impact conversion rates. Enhanced Mobile Performance: In today's mobile-first world, fast-loading websites are essential for providing a positive mobile experience. Optimization Techniques Minify and Combine Files: Reduce the size of CSS, JavaScript, and HTML files by removing unnecessary characters and combining multiple files into fewer requests. Optimize Images...
Post a Comment
Read more

The Importance of Keyword Research and how you conduct it.

  Keyword research is a crucial step in SEO (Search Engine Optimization) that involves identifying the words and phrases that potential customers are searching for online to find products or services like yours. This information helps you optimize your website content and marketing efforts to reach your target audience effectively. Importance of Keyword Research: Understanding Your Audience: Keyword research helps you understand the language your target audience uses when searching for information. Identifying Opportunities: It reveals the most popular keywords and phrases related to your industry, allowing you to identify potential opportunities to rank higher in search engine results. Creating Relevant Content: By using relevant keywords in your content, you can improve your website's visibility and attract more organic traffic. Tracking Performance: Keyword tracking can help you measure the effectiveness of your SEO efforts and make data-driven decisions. How to Conduct Key...
Post a Comment
Read more

Optimizing Images for SEO

  Optimizing Images for SEO: A Comprehensive Guide Optimizing images for SEO can significantly improve your website's visibility and user experience. Here are some key strategies to consider: Technical Optimization Choose the right file format: JPEGs are generally suitable for photos, while PNGs are better for images with transparency or sharp edges. Compress images: Reduce file size without compromising quality using tools like TinyPNG or ImageOptim. Resize images: Ensure they are the appropriate size for your website to avoid unnecessary loading time. Use descriptive filenames: Include relevant keywords in filenames to help search engines understand the image content. Implement lazy loading: Defer loading images until they are visible on the screen, improving page load speed. Create an image sitemap: Help search engines discover and index your images. Image Metadata Alt text: Provide a brief, descriptive text for each image to help search engines understand its content an...
Post a Comment
Read more